Brand identity

●Culture: fashion life, leisure and leisure

Nature (human back to nature, outdoor activities)

Communication (the best way to get in touch with people outdoors)

The barbecue culture is the best form of mass that human beings can choose in the natural environment today!

● Story:

●Emotion: warmth (between families, friends, colleagues, customers)

Operational characteristics:

● Selling point: High quality (production materials, production standards, authoritative certification)

Convenient (easy to install, easy to disassemble, easy to carry, easy to clean, easy to store)

Fashion (grill, grill innovation, barbecue aids, outdoor products)

● Mode: Guide people how to complete a barbecue trip easily and conveniently outdoors.

● Service: goods return, barbecue supplies advice, taste suggestions, accessories recommendations.